Nike Running - Athletic Spec

Client:

Nike Running - Spec

Category:

Director of Photography

Project date:

April 10, 2021

Location:

Portland, OR

The Idea:

Can shoes still take you on an adventure in two different kinds of environments? This narrative-driven spec project highlights the seamless versatility of Nike running shoes, following a runner’s journey from vibrant cityscapes to dynamic forest trails, bridging urban and natural environments with style and performance.

I developed a video narrative that showcased the versatility of Nike's running shoes, designed for both city streets and forest trails. The story follows an actress warming up in a vibrant city morning, transitioning through the monochromatic suburban environment, and finally arriving at a colorful, dynamic forest run. Through this visual journey, I emphasized the adaptability of Nike shoes, illustrating how they effortlessly bridge urban and natural landscapes. As a personal spec project, this video reflects my ability to craft compelling brand stories that resonate with diverse audiences.

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