Atlas Assistance Dogs - Service Dog Awareness

For Atlas Assistance Dogs, I conceptualized and art-directed a series of engaging videos inspired by the trending format of famous actors answering internet questions. By adapting this concept, we featured Reid, a Seizure Alert Dog, as the “star,” answering commonly asked questions about service dogs with charm and humor. This creative approach not only delivered key information but also gave Reid a personality that resonated with viewers. To amplify the project’s impact, I facilitated a partnership between Atlas Assistance Dogs and Portland Pet Food, creating a mutually beneficial collaboration that connected both organizations. The videos, which included dynamic slow-motion shots and social media cutdowns, achieved widespread visibility and highlighted the unique relationship between service dogs and their communities.

Instagram: https://www.instagram.com/reel/CqgPOiWDJCX/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

Youtube: https://www.youtube.com/watch?v=ubDC5DBpT9k&t=1s

Portland Pet Food Instagram: https://www.instagram.com/reel/CwqKShqNJPs/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

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