Drawn Hungry - Kickstarter Campaign

Drawn Hungry is a foodie-inspired board game that combines the creativity of Chopped with the hilarity of Apples to Apples. To help launch the game, we crafted a campaign that brought its unique world to life, blending culinary fun with bold cinematic flair.

As an Art Director, I developed the concept of a lively night out inspired by Lock, Stock, and Two Smoking Barrels, creating a playful homage that set the tone for the game’s universe. The campaign highlighted the quirky characters within the game’s world, immersing viewers in its creative and competitive spirit. This approach not only showcased the game’s appeal but also built excitement for its start-up phase.

As Director of Photography, I focused on creating a warm, inviting atmosphere for the shoot, reminiscent of a late-night spot perfect for great food, drinks, and gaming. The visuals emphasized rich, cozy interiors to enhance the sense of camaraderie and fun that Drawn Hungry offers. The final video played a pivotal role in raising $15,000, helping the creator expand the game’s reach and bring this imaginative project to life.