Gap - New Gen Campaign

I crafted a visually distorted world to mirror the subject's inner narrative while blending a timeless aesthetic with a fresh, modern edge. Drawing inspiration from Gap’s legacy as a brand that transcends generations, I focused on showcasing its enduring style through the lens of a younger generation. By incorporating unique framing and old-school influences, the campaign reimagines classic fashion for today’s audience. The result is a bold, creative concept that connects Gap’s storied past with the vibrant energy of its new generation, reinforcing its relevance and timeless appeal.