John Rybak - Portraits

John Rybak is an acupuncturist who was looking to expand his branding for how he markets himself to a wider audience. First and foremost he works in a medical space, so the photos with John in scrubs and a white background is to show off who he is as a medical professional. Secondly, he wanted to showcase himself as a person who is helping change the laws around healthcare in Oregon. For that setup I had him dress up more formally and had a more elegant and simple lighting setup that would show his lawmaker side to him. Lastly, John is known to be a TEDX speaker at different events and wanted to be able to show himself be a disrupter and great person to host for a Ted Talk.