Kai USA - About Beauty

Client:

KAI USA

Category:

Art Director / Lead Photographer

Project date:

August 10, 2022

Location:

Portland, OR

The Idea:

What if a beauty razor could be as bold and vibrant as the lifestyle it inspires? I led a creative team in reimagining the brand identity for this razor line, blending environmental lifestyle imagery with a dynamic “portrait studio” concept, turning the razors into the stars of the campaign. The result was a fresh, stylish identity that showcased the razors with vibrant energy and redefined the brand’s presence.

I led a team of five creatives in reimagining the brand identity for their beauty razor line. Centering on the lifestyle these products inspire, we developed a bold visual narrative that combined environmental lifestyle imagery with a dynamic “portrait studio” concept. This innovative approach elevated the razors as the stars of the campaign, showcasing them with vibrant, colorful energy that brought their personality to life. The final photo series redefined the brand’s presence, delivering a fresh, stylish identity that seamlessly blends functionality with flair.

You can find more imagery here: https://www.instagram.com/aboutbeautytools/?hl=en