Prime - Satirical Ad Campaign

This satirical campaign for Prime Hydration was designed to generate buzz and boost declining sales by blending humor, pop culture, and bold storytelling. The concept capitalized on Logan Paul’s wrestling persona and Prime’s sponsorship of WWE to create a playful yet attention-grabbing narrative.

I crafted the idea of Logan Paul challenging Linda McMahon to a wrestling match, merging the worlds of sports entertainment and political satire. This concept drew from recent events—the backlash from the Tyson vs. Paul boxing match and McMahon’s high-profile nomination—positioning Prime as a brand unafraid to lean into humor and cultural relevance. The campaign’s over-the-top premise ensured maximum engagement and shareability.

The execution focused on creating a polished yet tongue-in-cheek aesthetic that amplified the absurdity of the storyline. By leveraging WWE-style visuals and dramatic promotional elements, the campaign framed the hypothetical match as an unmissable event. This approach not only highlighted Prime’s bold brand personality but also created a unique opportunity to reengage their audience and drive conversation around the product.