Reperio - 30 Second Local Spot

For this project, the concept centered around highlighting the frustrations of traditional clinic visits to emphasize the convenience of the at-home biometric screening kit. I developed the idea of contrasting the ease of the product with exaggerated, humorous depictions of clinic challenges—awkward characters, terrible traffic, and other relatable annoyances. By leaning into these pain points, we created a commercial that resonated with audiences and showcased the product as the perfect solution.

I had the pleasure of serving as Art Director and Director of Photography on a 30-second spot for Reperio, an innovative at-home health biometric screening kit. Directed by Geff Zamor and produced by GMS Media and Advertising, this commercial will air locally during the Paris Olympics—a perfect spotlight for this exciting project!

One of the highlights was a waiting room scene shot with a 12mm lens, creating an exaggerated, quirky perspective that added humor and visual intrigue. With careful attention to pre-production, composition, lighting, and set design, we crafted a piece that’s both engaging and memorable. It was a blast to bring this vision to life, helping make health accessible, convenient, and literally at people’s fingertips. Here is the imagery that I sourced to create what I envisioned: