ULTA - Find Your Color

I conceptualized and directed a campaign inspired by the theme of iridescence, crafting an immersive, dreamlike visual experience. The idea centered around a woman "finding her color" as she moved through a surreal world of shifting, radiant hues. To bring this vision to life, I integrated iridescent film into the lighting setup and as a prop, creating dynamic reflections that added layers of texture and depth to each frame. Utilizing the Cycolorama Wall at GMS Media and Advertising, I orchestrated every detail to build a vibrant, otherworldly atmosphere. Designed with Ulta in mind, this concept leveraged the trendy iridescent aesthetic to showcase individuality and the transformative power of color.